Like Jack Harlow, many of us aren’t strangers to the critical appraisal his last album received. Predominantly lukewarm to bad, Come Home the Kids Miss You, as a title, Harlow took a contrived concept while embodying the ghost of many Drake wannabes and poorly delivered an album that adds little to the imagination. It reflects a detachment from the hungry young rapper dropping mixtapes in Kentucky. DJ Drama helped push his name to the stratosphere, and his presence is evergrowing, continuing to prove his co-sign’s worth. Though Come Home the Kids Miss You was a dud, Harlow tries to remedy the situation by engrossing us with some lyrical fortitude over downbeat, soulful production, which retroactively guides him through these emotional complexities of his character, even if it isn’t all there, on his latest album Jackman. Keeping it short and straightforward, Harlow tries to bring us into the corners of his mind and incorporate some depth beyond his weak brags and tired choral melodies. As the latter remains, Harlow improves lyrically; with some songs coming across as hollow, it’s a slight improvement from his last, albeit shorter.

Jack Harlow understands who he is, bringing a modest, humbling nature to some of his raps on Jackman, staying aware of the perception of his music and the corniness of it. On “Denver,” Harlow raps, “Nemo said to keep my foot on necks ’cause I can’t let ’em just forget me/But the brags in my raps are getting less and less convincing/So I’d rather just (Wonder),” bringing a sense of understanding toward who he wants to be and shifting style to be taken more seriously than just another pop rapper. It’s heard through tracks where he speaks on wanting more of a grounded reality instead of flexing too much excess, using reflections on his roots to support his attitude and renewed humbleness. “Denver” reflects that beautifully; named after the city where he dropped his first verse, it amplifies his technical skills at its peak, particularly storytelling. We’ve heard this strength throughout his career, and as he switches gears on Jackman, getting to listen to him explore this foundation more is like a breath of fresh air.

It can’t all be humble; Jack Harlow has a moment where he brings pointless bragging on “They Don’t Love It,” where he delivers an asinine brag that’s purely vague and too much of a conversation starter that shouldn’t be one. On the track, he raps, “The hardest white boy since the one who rapped about vomit and sweaters/And hold the comments ’cause I promise you I’m honestly better.” Speaking through a commercial purview, you can easily find validity with that, but how one quickly forgets the late great Mac Miller and his popularity and poignant importance in Hip-Hop. It’s pushing vague lines, allowing people to create a conversation, but its effectiveness would have been more impactful if the previous album was any good. It’s a weak pivot that loses steam, especially retroactively, as the album gets more and more introspective, and the need for cockiness becomes lost within the conceptual flow of the rest. It isn’t as bad as his approach to the theme of bro code skepticism with “Gang Gang Gang,” where the shock doesn’t match the direction of the production and tone, feeling hollow and poorly conceived to deliver its message. 

These moments slightly take away from the solid work surrounding it, like the excellent commentary on “Common Ground,” where he’s looking at how white suburbanites have this fascination with the dominant culture of other races, particularly black people and hip-hop here. The way he picks apart the awe one has with the other is eloquently delivered, showcasing particular stereotypes toward a certain lifestyle we’ve seen of white people who grew up with excess wealth or the parents who find disgust with the lyrics their kids listen to. The latter has been a topic of conversation for years in hip-hop, and Jack Harlow’s exposure to the same continues to establish a trend within the surface layer, changing the attitudes of the same people. From there, sans “They Don’t Love It” and “Gang Gang Gang,” Harlow has a fluid flow within tracks where the production equally tries to take the spotlight away from him.  

Like typical major label Hip-Hop album drops, Jackman has a platoon of producers. Working with 17 different producers and instrumentalists, there is awe within the consistency, which gets brought from front to back. There’s this soulful aesthetic that Jack Harlow is going for, and they deliver without teetering far from the path. The beats carry nuance to boom bap at its simplest form, letting the percussion be more melancholic to boast the raspy, focused flows that bears heavy emotions as Harlow goes through his ups and downs. Unfortunately, at 24 minutes/10 tracks, having those two moments where it pivots poorly hinders the depth that could have shined brilliantly. Instead, it gets stunted, feeling short and less poignant as you break apart the lyrics of his misses, despite the intentions. It’s a solid surprise that could have been greater but misses the mark, especially as Harlow keeps his thoughts quickly and to the point while still bringing a much-needed change than the wannabe Drake-isms of Come Home the Kids Miss You.

I wanted to enjoy Jackman more, but unlike the many fans raking in the positives, they misplace what doesn’t work by missing to reach the depths of the lyricism. It is better than Come Home the Kids Miss You, no questions asked, yet, it lacks that oomph to round the edges better. Harlow brings forth lyrically sharp performances, even with shortcomings; however, it’s short and brief, leaving you wanting more, even if it’s just for another six minutes. It’s something I may not find myself returning to frequently, but it leaves me optimistic about what future drops could sound like.