Surprising us with an album at the end of the year, it sounds like the gears never stop churning for Little Simz. Her fifth album, No Thank You comes after a whirlwind of a year, where she delivered Sometimes I Might Be Introvert, boasting her status past the underground and getting recognized for the quality of work she continuously drops. Winning Best New Artist at the Brit Awards, Simz made it known she will continue to grow while retaining true to herself, especially with the win coming at the height of the critically acclaimed SIMBI. The explorative sounds of SIMBI are this extravagant continuation of genre-bending, this time boasting Hip-Hop undertones with Afro-Beat and Soul. The music of No Thank You gets toned to ease the blend of unique overtones with minimalistic percussion. We hear more Gospel and Soul, and Simz allows herself to focus on being instead of being pressured by multi-layered beats. No Thank You is laying a foundation that sees Simz confronting her truth – her feelings without boundaries, and keeping it 100 at the cost of lyricism.
On No Thank You, Little Simz expands detailed contextual alignment with themes regarding race, musical and personal growth, etc., allowing them to be heard effervescently in the confines of its lavish production. No Thank You starts reeling you with the opening track, “Angel,” where she focuses on faith, her blackness, and her legacy with an exuberant bravado. It’s awe-inspiring; it makes one wish all the songs cared to embolden the Soul/Funk/Gospel overtones, but some sidesteps to express an aspect of her nature lose traction by feeling like the odd duck of the clan or the plainish “Control.” But “Gorilla” is that odd duck, but not because of its quality. It has a smooth, funkadelic bass line and minimalist percussion, allowing Simz to flow off the dome in a braggadocious fashion. But It’s more linear and more of a cut from SIMBI, with the excess of its drum patterns. As well, it doesn’t have the soulful nuance of the Gospel notes riding through many beats, hitting a peak with “Broken.”
“Broken” is a sonic reflection of the style incorporated on a platoon of tracks that exceed five minutes; however, melancholic outros add additional depth to its more streamlined consciousness. The bars are slick, and Little Simz isn’t devoid of clever rhyme schemes and metaphors. It counterbalances the spiritual cadence of the choruses and in-song transitions, and significantly, the intros and outros, where the hip-hop elements fade behind the curtain, giving center stage to the soulful vocals from singer Cleo Soul and musician/producer Kojo. They ease transitions as Simz buoys her identity through potential hurdles as her popularity grows. It gives new and old fans a spiritual understanding of her craft that won’t change, especially as Simz continues to try new sounds.
The range of sounds producer Inflo delivers for Simz continues to boast her flows, which has been familiar since 2019’s Grey Area; on No Thank You, there is a continuous delineation between the genre influence getting heard. From the string and percussion-heavy “Silhouettes” to the acoustic choral overtones that let Simz break additional barriers by pushing more weight onto her lyricism on “Control” and “Sideways.” There is a crispness to the mixing that highlights both sides of the songs, letting you hear each detail, each angle it takes, as Simz never takes the short path to deliver. She paces herself fluidly through many tracks, allowing for a streamlining listen that lets you get from point A to point B while intaking everything smoothly.
Parallel to “Sideways” is the empathetic and emotionally captivating “Who Even Cares,” where Little Simz opts for a more sing-songy flow and lets us hear a different side of her. Though it follows a third-person narrative focusing on humbled beginnings and rational selfishness so one can succeed toward their goals, retreading some familiarity, there is an essence of being that realizes it more than its production. It’s funkadelic to the nines, seemingly feeling like a relic of the 80s, where the bass grooves and synthesizers take you to new levels as it plays through your ears. It isn’t the first time we’ve gotten to hear Little Simz sing, though it’s been more in the chorus; this shifts the dynamic of its delivery, specifically as a contrast to the more boom-bap, street flows of other tracks, like “Control” or “X.”
There is an essence to No Thank You that pits it against some of the best rap albums dealing with pure reflection, with the occasional sidestep into flexing; however, it succeeds in accomplishing a narrative. Its themes are expanded and given purpose through switches between the first and third person, offering a rejuvenating sense of relatability. It left me feeling a lot and wanting to hear more and more from Simz, and the constant change in sonic direction adds to that.