ICECOLDBISHOP – Generational Curses: Review

Do you remember those commercials for V8 Juice, where the person smacks themselves on the head, telling themselves they could have had a V8 instead of the overly sugary drink in hand? That was me, except when getting around to listening to LA Rapper ICECOLDBISHOP’s debut album, Generational Curses. ICECOLDBISHOP isn’t mincing words, giving us a purview of broken systems and the struggle of life imitating art, where there is no overly glimmering sight of hope, instead underlying the limited acceptance had with the notion of having hope, following in the lineage of what’s afforded to said community. Imagine hyperactive commentary on all that, explored through West Coast, G-Funk-influenced beats, and potent lyrics with poignancy, while the underlying production tends to be milder. There are a lot of great things going on in this debut; what sticks is that Generational Curses speaks to the sneering doom within ICECOLDBISHOP’s heart and mind as he sees a consistent cycle, keeping generation after generation feeling cursed as the socio-political climate teeters like an ill-conceived roller coaster; it kept me at the edge of my seat, despite inconsistent production and being a little derivative of a style. 

If not for ICECOLDBISHOP’s writing, Generational Curses would be something that would have easily gotten forgotten, like the poignant display of gun violence on Wara’s 2015 album, P.S.A. Instead, it’s a profound album, using its subject matter to make the listener contextualize the words he’s spitting. There isn’t a genuine pop single (popular), opting for tone and gripping imagery to weave these tales that sees ICECOLDBISHOP giving us these perspectives of violence in gang life like an aspect of the culture involving chain snatching, which we hear on the phenomenal “Out The Window.” It’s a constant motif that guides the album as these ups and downs transpire before Bishop and his family, whether advert or inadvertent. We hear an example through the excellent commentary on “The Gov’t Gave Us Guns.” On the track, Bishop attacks legislators and gun laws, playing with the loose laws, allowing him to get a gun and go home the same day without background checks, noting that the Government low-key wants us to kill each other. 

ICECOLDBISHOP isn’t negligible of the world outside of his immediate zone. He gives us a perspective through his community; he writes by creating parallels with issues that have been awash for ages, like drug use, gang violence, and misguided funds creating hardships for particular communities to excel, thus finding some people feeling the bread is in hustling. It’s a little derivative of the overly animated vocalizations heard through artists like Kendrick Lamar and Danny Brown, but the writing is crisp enough to look past most of it. On “D.A.R.E.,” ICECOLDBISHOP speaks on visual influence and perpetuating evil with the wrong descriptors. Named after a program that helped youths say no to drugs, Bishop plays with a double entendre, as the program is given to pre-teens (Aged 12) when we’re more impressionable, sometimes making us think differently about drugs. When I looked at posters explaining the effects of something like ecstasy, it reflected addiction instead of loose users, who may take it three times a year when they go to an Electronic music festival. Bishop plays coy with the chorus and opening of his verses, talking about these thoughts about trying different drugs because words don’t offer the same weight as visuals, and if one is told cocaine does this, but another person you trust more does it, it skews perspective.

It’s balancing anger by spicing it up with dread-filled tones and acute directness as ICECOLDBISHOP feels his generation, like the previous, is cursed. He’s delivering an overly violent actualization of his words, circumventing them into this zone that messes some people’s lives – it isn’t to say it’s parallel to what is happening around ICECOLDBISHOP. It’s as if most avenues for success and exploration beyond the impoverished or systematically corrupt are limited – thus, Bishop’s slight casualness behind the constant apropos violence and hustle and drug issues getting rapped about. Bishop makes it known how viscerally horrific it is, compared to others who have more of a streamlined life, where instead of getting your first Gameboy at 15, you’re flipping from the TEC to a MAC-10. It’s about the influence in front of you and how you get steered, even when sometimes you feel like you have little choice. 

We hear violent content Generational Curse consistently, but more so showcasing the darker path at the fork in the road, considering the world ICECOLDBISHOP develops phenomenally, especially the tracks “Full Fledge,” “Bad Influences From My Uncle,” “I Can’t Swim,” “Out The Window,” and “Cursed. They carry with them this absorbent depth that keeps a listener engaged from beginning to end; unfortunately, there are moments its content can get derivative, but it’s regaling to the point you can sit back and let it coast without much hesitation. It doesn’t benefit it much that the production is too aligned with the sound of the West, that it doesn’t try hard to push boundaries, sounding like composites of a style produced where it has enough glitz to add a medium-lit aurora around the vocals. Consistency is essential, especially when constructing that first album – ICECOLDBISHOP had a direction and kept it fluid throughout, never veering off the beaten path to shift the sound on a quick paradigm. That’s one of the better qualities you seek in a debut because it leaves the space between the now and the ceiling an artist can reach, and ICECOLDBISHOP still has room to grow.

I thoroughly enjoyed Generational Curse, despite its flaws. It opens the doors for a rapper hungry to take that next step and realize his potential. Though he’s mirroring this assertive style that has creative limitations, ICECOLDBISHOP keeps it authentic to his craft, and that elevates it further. I’d say the ceiling is high for him, and this album made me excited for more. Give it a listen, and let me know what you think.

Rating: 7 out of 10.

YG’s Opus – Still Brazy: 5 Years Later

For many, It’s hard to distinguish an artist’s opus when many one-up the previous work at times – see The Black Album by Jay-Z in comparison to The Blueprint. But at times you see greatness amongst those who keep it close to 100 on their roots, improving on the music you grew with and recorded prior to making it, and elevating to a new level. For west coast rapper YG, it was Still Brazy, which was released five years ago. Still Brazy oozes West Coast Gangster Rap and G-Funk directed within a niche demographic, but universal to the overall love within the hip-hop community. However a lot of his forays into pop and more rounded universal hip-hop sounds have been extremely hit or miss for YG, all the while growing on the charts. And though it hasn’t been the ten-year mark, at five years Still Brazy makes a case for being a bona fide classic.

YG has charted high a fair amount, especially on tracks that incorporate or feature A-list musicians like Drake, Big Sean, and Jeremih, but unless YG is headlining it doesn’t always come across as authentic. YG has made the radio-track his way with the Jeezy and Rich Homie Quan featured, “My N*gga,” and the monstrous “Big Bank,” with Big Sean, Lil Wayne, and Nicki Minaj. These are standouts due to YG orchestration, unlike “Ride Out” from the Fast and Furious series and “Gucci On My” orchestrated by Mike Will Made It and co-featuring Migos and 21 Savage. Ironically, the third single of My Krazy Life, “Who Do You Love?” featuring Drake, didn’t peak high, peaking at 54 on the Hot 100, opposed to “My N*gga” at 19. It shows that star power doesn’t always equate like you’d expect.

However, since the release of Still Brazy YG has been on a minimalist decline with these unique directions he has taken post this album, but he has never shown a decline in his technical and lyrical abilities. Sometimes it feels as if he is trying to commercialize himself to a level by trying to find ways to incorporate artists that don’t mesh with his style and incorporating himself on pop songs like “I Don’t” with Mariah Carey and tracks with G-Eazy and Macklemore. And If I’m being frank, he has shown a lot of misses on the tracks he is featured on, like his basic verse on “Slide,” with H.E.R. What separates this from Still Brazy is the authenticity behind creating music attune to the style reminiscent of a golden age in the 90s.

That is what makes Still Brazy a phenomenal album. It was like this once and a lifetime album where instead of trying to eclipse pop-chart numbers and more, he found a happy medium where he could keep the authentic g-funk sound as a resonating base and elevate his range more on some of his subsequent albums. However, Still Brazy’s inherent focus on the funkadelic and gritty extravagance has made it one of the more unique gangster rap albums of the 2010s. It isn’t completely confined by trying to overlay pop-like and universal glamorization and instead keep it nuanced to the culture of the west coast. And In simple terms, it stays niche to sounds that are isolated to the culture of that area, like Spice-1 from the bay and the Geto Boys chopped and screwed style from Texas. But it’s usually when an artist sticks to being authentic, without a worry of trying to break through the radio waves.

Eventually a single off Still Brazy went on to have a moment in the limelight, without really charting. This track is the politically charged “FDT,” which stands for Fuck Donald Trump. It didn’t commercialize well and went off being a stand alone hit/anthem for four years as the United States suffered through four years of slightly imbecilic command. The monstrous noise it made and the anthem that grew from it only went up as he delivered a remix with G-Eazy and Macklemore together at the initial height of their popularity. It never really steered people toward the album and it suffered in creating hype outside the huge hip-hop community. It stinks because it seems like the general public who knows the song, may only know the words opposed to the rappers who deliver them. Coincidentally it is a bona fide g-funk/political hip-hop anthem, and a good amount of the music is a derivative of g-funk and west coast hip-hop.

This isn’t the album’s only foray into politically and socially charged tracks with it closing strong with tracks “Police Get Away With Murder,” and “Blacks & Browns.” The latter features LA Hispanic rapper SadBoy Loko delivering verses detailing daily discrimination and other occurrences that happen to both the African-American and Hispanic community, going deep from the black on black violence, police bias, and more. It’s finely tuned g-funk production oozes within the crevices of the verses and boosts this track attention grabbing prominence – ten fold.

Outside these tracks mentioned prior, others relate to the life that comes from his gang affiliations and creating complex pictures of the social dynamic that is rooted within the social history of Los Angeles. This gang affiliation has led to things going awry at times, one time of which, he documents on “Who Shot Me?” This track details his thoughts and paranoia after he was shot on his way out of a session at the studio. It breaks down his psyche as he tries to ponder who and why, relating back to relationships with people. Still Brazy doesn’t glorify a lifestyle and instead makes statements by painting a picture, however he does glorify a culture within certain aspects of LA in some of the singles and others in the track list. 

Uniquely the commercialization of Still Brazy is niche and thus has never been able to see a wide range of appeal. As an east coast writer, a lot of the music on hip-hop stations range from the hot commodity in melodic-trap rap and rappers primarily on our side of the coast. When I went to Los Angeles, on their hip-hop stations, they played Kendrick Lamar, Nipsey Hussle, and Anderson. Paak a bit more frequently. So tracks like “Twist My Fingaz,” didn’t have that wide range, but it’s production and infectious agro-fun dance energy makes it sound naturalistic to that culture. 

Further down the line, YG brings a dominating force on both spectrums as a feature in Lil Wayne. And what makes this track interesting is that YG took the opposite approach to what you’d expect. The production and the content of the song – lyrically and tonally – don’t go down the rabbit hole of a banger and instead they deliver a smooth bounce-funk centric track. “Why You Always Hatin’” takes a similar approach, despite being more commercial. It features Drake and Californian rapper Kamaiyah on a track that boasts their prominence and successes, while calling out critics and people who disregard their style and want different and profound pieces of work. 

He redefines a lot of these notions on the standout non-single “Bool, Balm, & Bollective.” He comes across with a nonchalant and chill demeanor about his life and his progression forward as he shrugs off the bullet wounds. His fresh approach makes his internal feeling of too hard to kill more refined and unlike many flex raps we hear today. If only it closed the album it would have been a beautiful crescendo on repurposing a lot of what was expressed. But the cultural consistency of the tracks on Still Brazy elevate this to new levels of nuance that other rappers grasp and make their own, and not many have that sound YG delivers without skipping a beat in authenticity.