Living in a world where going viral is as vital, if not more, than steady consistency amongst artists, it’s no surprise that Ice Spice took the wheel swiftly and continued to build on the success of her viral hit “Munch (Feelin’ U).” She continued that skyward trend with her following single, “Bikini Bottom,” a track that takes sonic influence from the Bikini Bottom title theme of Spongebob Squarepants and is as awe-inducing as it is confusing. Like “Munch,” Ice Spice doesn’t so much establish this jubilant and vibrant tone for the dance floor; she exhumes confidence that would otherwise be addicting if the writing had any level of depth, especially when her flexes are bare. However, Ice Spice has shown that she can bring varying dimensions to her writing, whether comparing and contrasting or fired-up metaphors, while staying bare and still meshing with the slick production by RIOTUSA, her frequent collaborator, on her debut EP, Like..?. It brought some intrigue to build within, but it fizzles swiftly with brisk pacing and an overall forgettable listening experience.
If there is one element of Like..? to thoroughly commend, it’s RIOTUSA’s production, which keeps the listener fluffed and on their toes – even if it’s the most lavish – hoping for some moderately good flows and verses from Ice Spice. Unfortunately, that isn’t the case. Though Ice Spice picks up steam with “Princess Diana” and “Gangsta Boo,” what surrounds them are tracks with poorly written brash lyricism that pushes sexual ferocity, liberty, and confidence. She exhumes vocal confidence that her candor circumvents the simplicity of some verses and choruses, allowing some to brush aside retreads and inhale the mixture of music getting produced. In this recent wave of New York Drill, creativity is scarce, and though the production brings a lot of consistency, it’s boasted to higher levels because the beats sound like RIOTUSA took the time to make them.
Since the viral sensation “Munch (Feelin’ U),” Ice Spice hasn’t fully separated herself from it lyrically. She references it twice outside of “Munch,” but they never come off organically. There’s some casualness, like in “Actin’ A Smoochie, where she rapped, “N***a a munchie, he eat me like food, damn (Grrah)/He eatin’ it up, kitty on water, he beatin’ it up (Beatin’ it up).” The bars aren’t as gripping. Each time it happens, there is no sense of oomph riding it, making it seem like she’s forcing an inorganic identity, like the mundane producer callout. It’s never in alignment with the flexing and trying to make it seem like eating pussy is prestigious these days, unlike in the past. We hear this on “Bikini Bottom,” she raps, “Balenciaga baddie, got a bag (A bag)/N***a munchin’, ate it from the back (The back)/N***a fiendin’, gotta play it cool (Huh?).”
That sexual liberty gets surrounded by simple flexes, party-like bars, and more sexual liberation which never takes that extra step, like the lines “In the party, he just wanna rump (Rump)/Big boobs and the butt stay plump (Stay plump)/She a baddie, she know she a ten (Baddie, ten)” and “Goin’ viral is gettin’ ’em sicker/Like, what? Let’s keep it a buck (Huh)/Bitches too borin’, got ’em stuck in a rut (Damn)” off “In Ha Mood.” She’s spitting relative randomness without constantly focused on storytelling, unlike the main highlight, “Gangsta Boo” with Lil TJay. It samples the iconic “I Need A Girl Part 2” and uses it beautifully, but the percussion still follows a simple flow, so Ice Spice stays comfortable. Ice Spice brings her all here and shows promise that she can deliver some great verses in the future.
Though I’ve commended the production, its creativity comes from everything outside the drums; it can feel somewhat fresh. It’s more energizing with “Princess Diana” and “Munch (Feelin’ U),” but as it comes back full circle, what everyone has been touting since “Munch” became a viral hit. Ice Spice doesn’t try to hide it, but it isn’t all that cool or great since she lacks variety on a technical level. I was left shrugging as I couldn’t fathom returning to this EP and re-evaluating its sure fire miss. It is something I had some hope, it would excel past expectations, but even with my low confidence in its quality beforehand, I wasn’t shocked when I felt justified that Ice Spice isn’t totally there yet, but there is still room to grow and hopefully, she does.