Playing into the aesthetics, dreams, and life influenced by her time living in California, Carly Rae Jepsen’s new album, The Loneliest Time. It’s apparent and gets heard through these vibrant, dreamy songs that boast the songwriting and her vocals, for the most part. Jepsen has made hits over glamorous synths-filled production that elevate her captivatingly catchy and fun ways. And we get that, but unfortunately, The Loneliest Time doesn’t land as strong, specifically in the second half. At times, it doesn’t feel like Jepsen is giving us that spark we get at the beginning and left with an intriguing concept filled with songs that understand the assignment, but it isn’t all effective. You see it as Carly Rae Jepsen weaves this concept reflective on time– during the day (the first half), it is sonically influenced by being in the sun, having fun, and incorporating happy instrumentations; the night (second half) unwinds more with slower grooves while trying to push the itch to dance. Though it has you grooving, Jepsen isn’t always bringing her all; she’s delivering with little nuance, despite its unique concept, and you’d preferably spin older records.
The Loneliest Time starts strong but starts to lose you with these distinct sounds that don’t acquiesce. You’ll know the difference between what makes “Joshua Tree” a breezy, fun jam and “Shooting Star,” something that feels lost within a world of Disco and Funk as it tries to maneuver similar sonic themes poorly. Though both “Joshua Tree” and “Shooting Star” embolden that dance-pop bravado with captivating grooves and choruses, sometimes they won’t have a similar impact like “LA Hallucinations” and “Party For One” from Emotion and Dedicated, respectively. Despite having the firmness to stand on its own, Jepsen occasionally downplays the vocals in the second half, never taking full advantage of her range and elevating to the strengths of “Surrender My Heart.” It hits you instantly less because of the production and more because Carly Rae Jepsen makes you feel the effusive energy getting brought, unlike “Bad Thing Twice.”
In an interview with Consequence of Sound, Carly Rae Jepsen said, “Loneliness sounds sad, but I think it can be exhilarating and exciting, and I think it can be the most intimate feeling in a really special way.” We heard it before with “Party For One,” but it wasn’t heavy-set on spearheading that connotation as it embodied a confident bravado that is about the dance. With The Loneliest Time, Jespen wants to subvert the preconceived definition that can come with the lonely feeling; she desires to purport it as an intimate and reflective time with turbulence. Think about those moments you yearn for when you turn on do not disturb on your phone, kick back and unwind solo dolo; it’s centering on the emotions that fluster your mind, leaving you with positive or negative notions while still looking for the bright side. From giving a jar of tears with love, through missed time, expressing the confidence someone special got out of you, or commentary on modern dating–these are some examples sung by Jepsen in “Bends,” “Sideways,” and “Beach House,” respectively.
Carly Rae Jepsen brings her trademark upbeat energy that seeps through the melodies, gripping you with a certain catchiness that works more than not. It rarely falls to the production to elevate the performance; it has consistency in its construction, but Jepsen rarely makes an effort to explore it more. “So Nice” doesn’t see Jepsen taking full advantage of the funkadelic grooves, almost choosing to meet in the middle and coasting instead of keeping it interesting. We’re seeing Jepsen shift sonically and attempt to tone down the glam and let the instruments express character; unfortunately, keeping it intriguing and having personality aren’t enough to muddle through bumps on the road. “Talking To Yourself” is familiar to “Surrender My Heart,” except with a guitar solo, and “Beach House” does too much by incorporating raw male vocals to shoe-horn the brutal honesty that fails to make an impact. Jepsen’s writing is slightly flawed and visually dull, delivering stereotypical situations: “Boy number twelve had a look in his eyes/Brought up his ex and he started to cry/Told me he loved me the very first night.” It’s rare, but when it’s noticeable, it devalues the individualized greatness of the production.
Lacking smooth transitions, The Loneliest Time has weird shifts between a vibe into something somber or vibrant. It makes sense when looking at its construction; however, it doesn’t have a seamless transition, as she incorporates characteristics of Country-Pop and Synth Pop on the last two tracks. I loved the stripped-down acoustic guitars contrasting the electricity from the electric guitar with pedals, like in the 15 seconds at the start of the last minute of “Talking To Yourself,” capitalizing on an ecstatic solo, further giving something to look forward to past the tedious chorus and familiar sounds. The synth-pop coating offers a bright contrast to the more club-oriented and disco-influenced “Bad Thing Twice” and “Shooting Star,” predominately due to Jepsen’s effectiveness. It makes sense when looking at its construction; however, it doesn’t have a seamless transition, as she incorporates characteristics of Country-Pop and Synth Pop on the last two tracks.
“Go Find Yourself or Whatever” is a Country-Pop song that feels grounded and better than most songs Jepsen has delivered on the album. The captivating melancholy stays in your mind, especially if you stop there. The Loneliest Time ends with a duet/feature performance by Rufus Wainwright on the eponymous track, which continues that melancholy, somber tone but feels displaced as the closer. It doesn’t have captivating grooves and feels like something that could have gotten left off. Though it isn’t what many expected, it still offers a semblance of something refreshing, unlike her Dedicated Side B, which felt like a slightly uninteresting extension of a superior A side. There is enough to enjoy on The Loneliest Time, but it isn’t the strongest effort by Carly Rae Jepsen and is a disappointment in the long run.